Colors of Domestic Violence

The good folks at SAJA draw attention to this Benetton ad in which the color of the bruises matches that of the sweater (which, in turn, matches the color of money). Here, again thanks to SAJA, is a list of organizations that provide help against domestic violence. Also see this.

benetton-domestic-violence-SAJA-SAKHI

POSTED BY Administrator ON 05.29.07 @ 10:12 pm |

5 Comments »

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  1. I’ve seen this ad on other blogs and it created a lot of comments and mixed feelings. Generally they weren’t able to determine why the ad upset them or made them glad that someone was getting the word out. It certainly starts a discussion which ends the silence.

    Comment by Stephanie Willson — May 30, 2007 @ 12:40 am

  2. I personally believe that it is a fine example of brilliant advertising. I absolutely love it.

    Comment by Ruchi — May 30, 2007 @ 10:44 am

  3. FYI, the ads are fakes and were not done or sanctioned by Benetton. I spoke with the PR person for BEnetton in the US and you can read more about what she had to say here.

    Comment by Jill — May 31, 2007 @ 10:38 pm

  4. Good, even if truly it is only a fake. But I wonder how it impacts parents of daughters.

    Comment by Shashikiran — June 3, 2007 @ 9:21 pm

  5. I am currently consulting for a non-profit that helps at-risk women. I noticed these ads and posted on them on our blog at: http://scesnetblog.blogspot.com

    I created the blog for Second Chance Employment Services because I know women that needed help and recieved assistance from this organization regardless of their race
    or socioeconomics. All women can become victims of domestic violence and this is a worthwhile cause. Their website is: http://www.scesnet.org

    Their offices are:

    Washington, DC
    818 18th St. N.W., Suite 420
    Washington, D.C. 20006

    PHONE: 202-331-7451
    TOLL-FREE: 888-331-7451
    FAX: 202-331-7428

    New York City
    10 East 34th Street, 3rd Floor
    New York, NY 10016

    PHONE: 212-659-5386
    TOLL-FREE: 888-331-7451
    FAX: 212-659-5372

    God Bless Ludy Green, President and Founder, for making a difference!

    Comment by Stephanie Willson — June 11, 2007 @ 12:29 pm

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